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Importance of Cannabis Branding

Professor DeBacco

Job Description
Marketing Manager
Responsible for branding and registering products for sale, and keeps the company up-to-date and relevant within the current industry.

Day-To-Day Activities
Creating a principal display and secondary label that accurately reports test results, statements, product identity information, and color coding for sorting and identification
registers brands with DCP
Files brand registration information
Photographs products for branding
Works with contractors in developing t-shirts, lanyards, pens, pads, exit bags, etc.

Qualities That a Person Must Have
Willingness to work closely with others
Good communication skills
Knowledge of FTC and FDA regulations
Must be creative
Must be at least 21
Degree and experience in field
Pass a background check

Connection to the Cannabis Industry
Cannabis branding is a highly important position within the industry, as they control the company’s image, and ensure that the company and its products have proper labelling and designs that are appealing to the consumer.

Proper branding builds reputation within the industry and consumer base.

Link to Lecture Slides:

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